Cold GTM
The short answer
Cleverly is a volume service. Software sends connection requests from your LinkedIn profile to roughly 500 prospects a month, and every reply lands in your main inbox. Plans run $397 to $997 a month plus Sales Navigator, with a three month minimum.
Cold GTM is a manual service. A person sends every request by hand, vets every lead first, keeps the campaign in a separate Sales Navigator inbox, and answers every positive reply the same business day. Pricing is set per engagement and usually comes in under Cleverly's middle tiers.
Side by side
| Cleverly | Cold GTM | |
|---|---|---|
| Sending | Software sends sequences from your profile, roughly 500 prospects a month. | Every connection request sent by hand. |
| Vetting | Lists come from Sales Navigator search filters. | A human checks every lead against your profile before any message goes out. |
| Where it runs | Your main LinkedIn inbox. | A separate Sales Navigator inbox. Your main inbox stays clean. |
| Reply handling | Yours on the entry plan. An appointment setter is included from the $697 tier. | Included on every engagement. Same business day, 9AM to 5PM CST. |
| The copy | Written by their team, refined with test data from a large client base. | Written for your offer and buyer profile in your voice, signed off by you, rewritten as replies come in. |
| Pricing | $397 to $997 a month. Sales Navigator billed separately. Three month minimum. | Custom per engagement, usually below Cleverly's middle tiers, nothing charged per appointment. |
| Reporting | Client dashboard. | A master sheet logged daily plus a shared Slack channel. |
| Best for | Maximum sends per dollar, working replies yourself. | Vetted conversations, a clean inbox, replies answered while warm. |
Sending by hand changes who you talk to
Cleverly executes the volume model with template data from a client base most agencies cannot match. Its limit is structural rather than a matter of effort: software sends to everyone a search filter returns, and a filter can only approximate a buyer, so a share of every list was never going to buy no matter how good the message was.
The difference is not how many requests go out. We send at the same activity levels the rest of this market does. The difference is who is on the list. At Cold GTM a person looks at every profile before a request goes out, so wrong title, wrong company size, or no buying signal means they never enter the campaign. Same volume, a list where more of the names could actually buy.
Your main inbox is not a campaign tool
When outreach runs through your main profile inbox, every response lands next to messages from your customers and your friends, and most responses are polite declines. We run the campaign inside a separate Sales Navigator inbox instead. The only things that reach you are booked appointments on your calendar and a daily summary in Slack.
A reply answered tomorrow is a lead lost today
The moment a prospect writes back is the warmest that conversation will ever be, and interest decays in hours. Cold GTM answers every positive reply the same business day, works through the questions and objections, and books the appointment while the prospect is still leaning in.
Cleverly includes an appointment setter from their middle tier upward, which is a fair way to keep the entry price low. It does mean the speed of your follow up depends on the plan you chose, and on the entry plan it depends on how quickly you can get to your inbox.
What the pricing works out to
Cleverly publishes tiers from $397 to $997 a month, with Sales Navigator billed separately and a three month minimum. Publishing prices at all is to their credit, since much of this market makes you sit through a sales call to hear a number. Elsewhere, pay per appointment services charge $400 or more per qualified appointment, which makes your best month your most expensive one.
Cold GTM prices each engagement on the strategy call, with vetting, reply handling and booking included rather than sold as upgrades. Teams comparing us against Cleverly's middle and upper tiers usually find we come in lower, and the price never moves with the number of appointments booked.
Where Cleverly is a reasonable choice
Cleverly is one of the most established agencies in this market. Their site reports more than a thousand five star reviews and hundreds of thousands of leads generated, their templates carry test data from a client base few competitors can match, and their entry price is lower than most agencies charge. For a team that wants the most sends per dollar and is comfortable working replies itself, they are a credible pick, not a compromise.
The honest way to choose is by what you want the activity to produce. Both models put a similar number of requests in front of prospects each month. Cleverly's does it with software and hands you the replies to work. Ours does it with a person, filters the list before anything goes out, and answers the replies for you the same day. Weighing more than these two options? We compared the wider field in Cleverly alternatives for 2026.
Common questions
What is the main difference between Cleverly and Cold GTM?
Cleverly is a volume service. Software sends connection requests from your LinkedIn profile to roughly 500 prospects a month, and replies land in your main inbox. Cold GTM is a manual service. A person sends every request by hand, vets every lead, runs outreach in a separate Sales Navigator inbox, and answers every positive reply the same business day.
Is Cold GTM cheaper than Cleverly?
Cleverly's published plans run from $397 to $997 a month, with Sales Navigator billed separately and a three month minimum. Cold GTM prices each engagement individually on the strategy call. Teams comparing us against Cleverly's middle and upper tiers usually find we come in lower, with reply handling included rather than sold as an upgrade.
Will LinkedIn outreach clutter my main inbox?
Not with Cold GTM. The campaign runs inside a separate Sales Navigator inbox, so declines and unqualified responses never reach the inbox where you talk to your own network. Only booked appointments and a daily summary reach you.
Who answers the replies at Cold GTM?
A person on the Cold GTM team, the same business day, between 9AM and 5PM CST. Everything is written in your voice and follows positioning you signed off on, so replies read like they came from you.
Does Cold GTM charge per appointment?
No. Some services charge $400 or more per qualified appointment, which makes your best months your most expensive ones. Cold GTM prices the engagement up front, so the bill does not grow when the campaign takes off.
Can I switch from Cleverly to Cold GTM?
Yes, and the switch is light because your LinkedIn profile is the asset and it stays with you. What your previous campaigns taught you feeds the strategy call, and first messages usually go out within the first week.
See the difference on a call
Thirty minutes on your targeting and your offer. You keep the plan either way.
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