Cold GTM
The short answer
HeyReach is LinkedIn automation built for running many sender accounts at once, from $79 a month. It sends and consolidates; you build the lists, write the copy and answer every reply.
Cold GTM is a done for you service. A person sends every connection request by hand, checks every lead against your profile first, keeps the campaign in a separate Sales Navigator inbox, and answers every positive reply the same business day. Pricing is set per engagement, with nothing charged per appointment.
Side by side
| HeyReach | Cold GTM | |
|---|---|---|
| What it is | A self serve tool you run. | A done for you service. |
| Who does the work | You, or someone you pay. | Our team. |
| Sending | Software, from your profile. | A person, by hand, every request. |
| Vetting | Whoever the search filter returns. | A human checks every profile first. |
| Where it runs | Your main LinkedIn inbox. | A separate Sales Navigator inbox. |
| Reply handling | Yours. | Included. Same business day, 9AM to 5PM CST. |
| Reporting | In app dashboard. | A master sheet logged daily plus a shared Slack channel. |
| Pricing | $79 a month for three senders up to $199 unlimited, with an agency tier near $999. | Custom per engagement, nothing charged per appointment. |
| Best for | Agencies running outreach across many client accounts. | Teams that want the outreach and the replies handled. |
What you are actually buying
HeyReach sells a licence. Cold GTM sells the work. That is the whole difference, and it decides everything else on this page.
With HeyReach you get the sending engine and the reporting. Building the list, checking that the people on it could actually buy, writing the copy, watching the account, and answering every reply are still your job, done by you or someone you pay. With Cold GTM those hours belong to our team, and what reaches you is a booked appointment on your calendar.
The hours the subscription does not cover
The subscription is the small number. The real cost of running a tool yourself is the daily time it takes: pulling and cleaning lists, checking profiles one by one, writing and rewriting the messages, and getting to replies before they go cold.
That work does not compress. It is why campaigns run in-house usually start well and go quiet in week three, when whoever owned it gets pulled onto something else.
Software cannot tell you who is worth talking to
A tool sends to whoever the search filter returns, and a filter can only approximate a buyer. A share of every list was never going to buy no matter how good the message was, and someone still has to find that out one reply at a time.
At Cold GTM a person looks at every profile before a request goes out. Wrong title, wrong company size, or no buying signal means they never enter the campaign. We run the same activity levels as anyone else in this market. The difference is who is on the list.
Where the outreach runs
Tools send from your own profile, so every response lands in the inbox where you message your customers and your friends, and most responses are polite declines.
We run the campaign inside a separate Sales Navigator inbox instead. The only things that reach you are booked appointments and a daily summary in Slack.
A reply answered tomorrow is a lead lost today
The moment a prospect writes back is the warmest that conversation will ever be, and interest decays in hours. Software will keep sending on schedule, but it cannot answer a question about your pricing or handle an objection.
Cold GTM answers every positive reply the same business day, between 9AM and 5PM CST, works through the questions and objections, and books the appointment while the prospect is still leaning in.
Where HeyReach is a reasonable choice
HeyReach is built for scale across many sender accounts, and it is very good at that job. Campaigns rotate across a pool of profiles, everything lands in one unified inbox, and the agency tier is priced for running dozens of senders at once. If you are an agency running campaigns for clients, it is a serious piece of infrastructure.
The honest way to choose is by what you want to own. If you want the system and the control, HeyReach is built for that. If you want the conversations and the calendar, that is the case Cold GTM is built for. Weighing more options? We compared the wider field in Cleverly alternatives for 2026 and against the biggest name in Cleverly vs Cold GTM.
Common questions
What is the difference between HeyReach and Cold GTM?
HeyReach is a self serve platform from $79 a month, built for running many sender accounts at once. You build the lists, write the sequences and answer the replies. Cold GTM is a done for you service: a person sends every connection request by hand, checks every lead against your profile first, runs outreach in a separate Sales Navigator inbox, and answers every positive reply the same business day.
Is Cold GTM cheaper than HeyReach?
HeyReach is priced at $79 a month for three senders up to $199 unlimited, with an agency tier near $999, checked in August 2026. Cold GTM sets one figure per engagement on the strategy call, with vetting, reply handling and booking included rather than sold as upgrades. For most teams comparing like for like it comes in lower, and it never moves with the number of appointments booked.
Will LinkedIn outreach clutter my main inbox?
Not with Cold GTM. The campaign runs inside a separate Sales Navigator inbox, so declines and unqualified responses never reach the inbox where you talk to your own network. Only booked appointments and a daily summary reach you.
Who answers the replies at Cold GTM?
A person on the Cold GTM team, the same business day, between 9AM and 5PM CST. Everything is written in your voice and follows positioning you signed off on, so replies read like they came from you.
Does Cold GTM send fewer messages than other agencies?
No. We run the same activity levels as the rest of this market. What changes is who is on the list, because a person checks every profile before a request goes out, and what happens after someone replies.
Does Cold GTM charge per appointment?
No. Some services in this market charge per qualified appointment, which makes your best months your most expensive ones. Cold GTM prices the engagement up front, so the bill does not grow when the campaign takes off.
See the difference on a call
Thirty minutes on your targeting and your offer. You keep the plan either way.
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