Cold GTM
The short answer
Lemlist is email first, with LinkedIn steps inside the sequence, at from about $69 a month per seat. Its strength is deliverability tooling and multichannel sequences built around email.
Expandi is cloud based with a dedicated IP per account, at about $99 per LinkedIn account a month. Its strength is dedicated IP, gradual warm up and smart sequences that branch on accept or reply. Both are tools you run yourself, so the work of building lists, writing copy and answering replies stays with you either way.
Side by side
| Lemlist | Expandi | |
|---|---|---|
| Pricing | From about $69 a month per seat. | About $99 per LinkedIn account a month. |
| Architecture | Email first, with LinkedIn steps inside the sequence. | Cloud based with a dedicated IP per account. |
| Strongest at | Deliverability tooling and multichannel sequences built around email. | Dedicated IP, gradual warm up and smart sequences that branch on accept or reply. |
| Best for | Teams whose main channel is cold email with LinkedIn as a touch. | Protecting a high value account while running steady volume. |
Which one fits you
Price is close enough between these two that it should not decide it. Lemlist is the better fit when you want teams whose main channel is cold email with LinkedIn as a touch. Expandi wins when the priority is protecting a high value account while running steady volume.
Whichever you choose, the subscription is the small number. The daily hours of list building, vetting, writing and reply handling are the real cost of running outreach yourself.
What neither tool changes
Both send inside the same LinkedIn ceiling: roughly 100 invitations a week on a rolling seven day window, and about 20 to 25 a day before throttling starts. A tool cannot buy you more room than the platform allows.
Both also send to whoever your search filter returns, and a filter can only approximate a buyer. That is the part software cannot fix, because it needs judgement rather than throughput.
If you would rather not run either
There is a version of this where you do not operate the software at all. Cold GTM runs LinkedIn appointment setting as a service: a person sends every connection request by hand, checks every lead against your profile first, keeps the campaign in a separate Sales Navigator inbox, and answers every positive reply the same business day.
You get the conversations and the calendar instead of the dashboard. See Expandi vs Cold GTM for that comparison directly.
Common questions
Is Lemlist or Expandi better?
Neither is better outright. Lemlist suits teams whose main channel is cold email with LinkedIn as a touch. Expandi suits protecting a high value account while running steady volume. Both leave list building, copy and reply handling with you.
How much do Lemlist and Expandi cost?
Lemlist is from about $69 a month per seat. Expandi is about $99 per LinkedIn account a month. Both figures were checked in August 2026, and Sales Navigator is billed separately on top of either.
Do these tools raise LinkedIn sending limits?
No. LinkedIn caps invitations at roughly 100 a week on a rolling window regardless of which tool sends them. Tools schedule inside that ceiling, they do not raise it.
Who is Cold GTM for?
B2B teams that want LinkedIn appointment setting run by people rather than software. A person sends every connection request by hand, checks every lead against your profile first, keeps outreach in a separate Sales Navigator inbox, and answers every positive reply the same business day.
Does Cold GTM send fewer messages than other agencies?
No. We run the same activity levels as the rest of this market. What changes is who is on the list, because a person checks every profile before a request goes out, and what happens after someone replies.
What does Cold GTM cost?
Pricing is set per engagement on the strategy call, with vetting, reply handling and booking included rather than sold as upgrades, and nothing charged per appointment.
See the difference on a call
Thirty minutes on your targeting and your offer. You keep the plan either way.
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