Cold GTM
The short answer
The cap is about 100 invitations on a rolling seven day window rather than a calendar week, so it refills gradually rather than all at once on a Monday.
Sending by hand sidesteps most of this. A person working inside normal limits does not trip behavioural detection, because the behaviour is not automated in the first place.
The limits as they actually work
LinkedIn caps invitations at roughly 100 a week on a rolling seven day window, and the working daily ceiling is about 20 to 25 before throttling starts. New accounts are held lower, often 20 to 50 a week, and the ceiling only rises as acceptance rate and account health hold up.
The cap is shared across free, Premium and Sales Navigator. Sales Navigator raises search and lead management ceilings, not how many invitations you may send.
Whose account carries the risk
LinkedIn's user agreement prohibits third party software that automates activity. Tools work hard to look human and plenty of accounts run for years without trouble, but the account carrying that risk is yours, not the vendor's.
Restrictions commonly last one to three weeks depending on account history, and they arrive at the worst possible time, which is usually when a campaign is finally working.
How to stay well inside the line
Keep daily invitations around 20 to 25 on an established profile and materially lower while warming up. Target tightly so acceptance rate stays high, because a low acceptance rate is itself a signal. Do not run automation from a profile you have just created.
How Cold GTM handles account safety
A search filter can only approximate a buyer, so a share of every list was never going to buy no matter how good the message was. At Cold GTM a person checks every profile before a request goes out, which is why the replies that come in are worth answering.
The moment a prospect writes back is the warmest that conversation will ever be, and interest decays in hours. Cold GTM answers every positive reply the same business day, between 9AM and 5PM CST, and books the appointment while the prospect is still leaning in.
Common questions
How does the LinkedIn weekly invite limit work?
It is a rolling window, so capacity returns in the same pattern you spent it. Sending the whole allowance in one day leaves nothing for the next six, while spreading it keeps a steady daily number available.
How many connection requests can I send per day?
Roughly 20 to 25 on an established account, and fewer while a profile is warming up. The weekly ceiling of about 100 is what actually binds.
Will Sales Navigator raise my invitation limit?
No. Sales Navigator improves targeting and lead management. The invitation cap is shared across all account tiers.
Is manual sending safer than automation?
It avoids the question. LinkedIn prohibits third party automation software, so sending by hand inside normal limits removes that particular risk entirely.
Who is Cold GTM for?
B2B teams that want LinkedIn appointment setting run by people rather than software. A person sends every connection request by hand, checks every lead against your profile first, keeps outreach in a separate Sales Navigator inbox, and answers every positive reply the same business day.
Does Cold GTM send fewer messages than other agencies?
No. We run the same activity levels as the rest of this market. What changes is who is on the list, because a person checks every profile before a request goes out, and what happens after someone replies.
What does Cold GTM cost?
Pricing is set per engagement on the strategy call, with vetting, reply handling and booking included rather than sold as upgrades, and nothing charged per appointment.
See the difference on a call
Thirty minutes on your targeting and your offer. You keep the plan either way.
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