Cold GTM
The short answer
Martal Group provides fractional SDR teams across calling, email and LinkedIn, roughly $4,000 to $12,000 a month with a three month minimum.
Cold GTM is a done for you service. A person sends every connection request by hand, checks every lead against your profile first, keeps the campaign in a separate Sales Navigator inbox, and answers every positive reply the same business day. Pricing is set per engagement, with nothing charged per appointment.
Side by side
| Martal Group | Cold GTM | |
|---|---|---|
| Model | Fractional SDR teams. | LinkedIn appointment setting, done by hand. |
| Sending | Handled by their team. | A person sends every request by hand. |
| Vetting | Built from their own research and data process. | A human checks every profile against your agreed criteria. |
| Where it runs | Varies by engagement. | A separate Sales Navigator inbox, so your main inbox stays clean. |
| Reply handling | Handled by their team. | Same business day, 9AM to 5PM CST. |
| Reporting | Account reporting. | A master sheet logged daily plus a shared Slack channel. |
| Pricing | Roughly $4,000 to $12,000 a month with a three month minimum. | Custom per engagement, nothing charged per appointment. |
| Best for | Tech and SaaS teams renting sales capacity across channels. | Teams that want one channel run properly and replies answered fast. |
Who actually sends the requests
Martal Group and Cold GTM are both done for you, so the question is not whether someone runs it. It is how the sending happens and who is allowed onto the list.
At Cold GTM a person sends every connection request by hand and checks every profile before it goes out. Wrong title, wrong company size, or no buying signal means they never enter the campaign. We run the same activity levels as the rest of this market. The difference is who is on the list.
Where the outreach runs
Outreach that runs through your main profile inbox puts every response next to messages from your customers and your friends, and most responses are polite declines.
We run the campaign inside a separate Sales Navigator inbox. The only things that reach you are booked appointments on your calendar and a daily summary in a shared Slack channel.
A reply answered tomorrow is a lead lost today
The moment a prospect writes back is the warmest that conversation will ever be, and interest decays in hours, not days.
Cold GTM answers every positive reply the same business day, between 9AM and 5PM CST, works through the questions and objections, and books the appointment straight onto your calendar.
What the pricing works out to
Martal Group is priced at roughly $4,000 to $12,000 a month with a three month minimum, checked in August 2026.
Cold GTM sets one figure per engagement on the strategy call, with vetting, reply handling and booking included rather than sold as upgrades, and nothing charged per appointment. It sits well below the range above, because we do one channel properly rather than staffing a whole department.
Where Martal Group is a reasonable choice
Martal Group sells fractional sales talent rather than campaign management, which is a genuinely different product. Their reps work North American tech and SaaS markets, cover calling and email alongside LinkedIn, and can carry a pipeline further into qualification than a single channel service does. If you want sales capacity rather than one channel run well, that model makes sense.
The honest way to choose is by what you want to own. If you want the system and the control, Martal Group is built for that. If you want the conversations and the calendar, that is the case Cold GTM is built for. Weighing more options? We compared the wider field in Cleverly alternatives for 2026 and against the biggest name in Cleverly vs Cold GTM.
Common questions
What is the difference between Martal Group and Cold GTM?
Martal Group provides fractional SDR teams across calling, email and LinkedIn, roughly $4,000 to $12,000 a month with a three month minimum. Cold GTM does LinkedIn appointment setting only, with every connection request sent by hand, every lead checked first, and every positive reply answered the same business day, at a figure well below a fractional team.
Is Cold GTM cheaper than Martal Group?
Martal Group is priced at roughly $4,000 to $12,000 a month with a three month minimum, checked in August 2026. Cold GTM sets one figure per engagement on the strategy call, with vetting, reply handling and booking included rather than sold as upgrades. For most teams comparing like for like it comes in lower, and it never moves with the number of appointments booked.
Will LinkedIn outreach clutter my main inbox?
Not with Cold GTM. The campaign runs inside a separate Sales Navigator inbox, so declines and unqualified responses never reach the inbox where you talk to your own network. Only booked appointments and a daily summary reach you.
Who answers the replies at Cold GTM?
A person on the Cold GTM team, the same business day, between 9AM and 5PM CST. Everything is written in your voice and follows positioning you signed off on, so replies read like they came from you.
Does Cold GTM send fewer messages than other agencies?
No. We run the same activity levels as the rest of this market. What changes is who is on the list, because a person checks every profile before a request goes out, and what happens after someone replies.
Does Cold GTM charge per appointment?
No. Some services in this market charge per qualified appointment, which makes your best months your most expensive ones. Cold GTM prices the engagement up front, so the bill does not grow when the campaign takes off.
See the difference on a call
Thirty minutes on your targeting and your offer. You keep the plan either way.
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